COMPETITIVE LANDSCAPE
Apple and Garmin maintain lead amid market shifts
The traditional and connected watches landscape in Poland remains fragmented, with a mix of global players and domestic brands competing for share. In 2025, the top players by retail value share were Apple Poland, Garmin Polska, Samsung Electronics Polska, Rolex SA, and Swatch Group (Polska), with shares of 12%, 11%, 5%, 4%, and 4%, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Poland?
- Which are the leading brands in Traditional and Connected Watches in Poland?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Poland?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Poland?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Poland - Category analysis
KEY DATA FINDINGS
High-end and “affordable” luxury watches drive growth as Polish economy recovers
High-end and “affordable” luxury watches drive sales growth
Brands compete with AI and tech innovation
Tariffs and supply chain disruptions pose challenges
High watches set to help drive future value sales, supported by rise in HNWIs
Wellness culture and technical innovation drive connected watch adoption in Poland
Younger consumers to reshape watch demand with new expectations
Apple and Garmin maintain lead amid market shifts
Offline retail remains dominant despite e-commerce growth
Tissot invests in first physical boutique in Poland, aligning with demand for in-store experiences
Personal Accessories in Poland - Industry Overview
Niche players challenge legacy brands as industry grows
Market polarisation driven by impulse buys and self-gifting
Niche players challenge legacy brand acquisitions with storytelling, design and sustainability
Personal statements and wellness culture to propel future performance
Gen Z to drive demand for cultural relevance, elevated design and storytelling
Incumbents consolidate share through strategic acquisitions
Niche brands, micro labels, and value players capture growing share
Offline stores drive distribution, but e-commerce gains further momentum
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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