PROSPECTS AND OPPORTUNITIES
Discounters expected to maintain momentum as value remains paramount
The outlook for discounters in Egypt remains positive, with growth likely to continue even as the economy gradually recovers. The segment’s focus on affordable essentials makes it resilient to economic fluctuations and well suited to cater to the country’s expanding population.
Rising competition and digital integration will shape future strategies
Kayzon’s success is expected to spur further market entry and replication of its model by new and existing players. As competition intensifies, operators will increasingly embrace omnichannel strategies to meet evolving consumer expectations for convenience and digital access.
B2B integration and fintech innovation support ecosystem expansion
Majid Al Futtaim’s plan to scale up Supeco operations to 140 locations by 2030 reflects a broader movement towards hybrid retail models. This expansion coincides with the rise of B2B platforms such as MaxAB and Bel Massry, which connect small retailers with local manufacturers to improve supply chain efficiency and product affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Egypt?
- Which are the leading retailers in Discounters in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Egypt - Category analysis
KEY DATA FINDINGS
Discounters thrive as consumers seek affordability amid economic pressures
Kayzon consolidates leadership through strategic expansion and localisation
New hybrid formats and regional players reshape the competitive landscape
Discounters expected to maintain momentum as value remains paramount
Rising competition and digital integration will shape future strategies
B2B integration and fintech innovation support ecosystem expansion
Retail in Egypt - Industry Overview
Retail in 2024: The big picture
Competition intensifies between local and international players
E-commerce gains ground through digital innovation and convenience
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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