PROSPECTS AND OPPORTUNITIES
Rising purchasing power will challenge sales from discounters as consumers reach for premium goods
Retail sales in discounter stores are set to grow at a current value CAGR of 6% (2024 constant value CAGR of 4%). However, the number of outlets is expected to remain stagnant.
New legislative measures are set to impact consumer spending during 2025
A lower VAT rate for foods and drinks will impact retail sales in 2025, incentivising consumers to buy better quality food. However, at the same time, the VAT rate for non-food products is going up from 20% in 2024 to 23% in 2025, impacting sales of these goods.
Biedronka announces plans to open in Slovakia, challenging Lidl’s position over the forecast period
Biedronka, the popular Polish discount chain, is set to enter the Slovak market in 2025. In August 2024, the company announced plans to open its first five locations in Slovakia, with the first outlet expected to open in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Slovakia?
- Which are the leading retailers in Discounters in Slovakia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Slovakia - Category analysis
KEY DATA FINDINGS
Discounters benefit from offering value-for-money during a time of price sensitivity
Players focus on their e-commerce presence and smartphone apps to drive engagement
Lidl supports it Parkside range with a robust marketing campaign
Rising purchasing power will challenge sales from discounters as consumers reach for premium goods
New legislative measures are set to impact consumer spending during 2025
Biedronka announces plans to open in Slovakia, challenging Lidl’s position over the forecast period
Retail in Slovakia - Industry Overview
Retail in 2024: The big picture
Retailers offer added-benefits, deals and discounts to drive sales
Leading players focus on consolidation to prioritise efficiency
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Back to School
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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