PROSPECTS AND OPPORTUNITIES
Uncertain outlook for discounters
The short-term outlook for discounters remains uncertain in France. On a positive note, the majority of French consumers are expected to shop more at discounters in the future, with many reportedly expressing interest in seeing discount brands expand into categories such as clothing, hygiene, cosmetics, culture, and furniture - sectors where some players have already made successful inroads.
Ongoing battle between two major discounters: Lidl and Aldi
A common question among industry experts is whether there is truly room for two competing discounters in France. Unlike Lidl, Aldi struggles with a less defined market position, a challenge exacerbated by its acquisition of Leader Price.
Growing competition from variety stores
For discounters, the biggest short-term threat comes from variety stores, which offer even lower unit prices. As economic conditions remain challenging, variety stores are expected to sustain their momentum, drawing more consumers in search of budget-friendly options.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in France?
- Which are the leading retailers in Discounters in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in France - Category analysis
KEY DATA FINDINGS
Discounters surge in popularity amid inflationary pressures and changing consumer perceptions
Lidl maintains its leading position
Aldi struggles to compete with Lidl
Uncertain outlook for discounters
Ongoing battle between two major discounters: Lidl and Aldi
Growing competition from variety stores
Retail in France - Industry Overview
Retail in 2024: The big picture
Quest for lowest prices across all social classes
New technologies continue to shape retail
Competitive landscape becomes increasingly consolidated, following strategic mergers and acquisitions
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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