PROSPECTS AND OPPORTUNITIES
Sustained growth projected as discounter chains continue expanding
The discounter sector is expected to maintain its strong growth trajectory over the coming years, driven primarily by Mass’s continued expansion strategy. The company has signalled its commitment to aggressive store openings, aiming to extend its presence across a broader geographic area.
New entrants and increased competition expected to reshape the sector
The rapid expansion of Mass has piqued the interest of other market players, leading to expectations of increased competition in the coming years. MaxiAhorro is likely to resume its expansion efforts, particularly in provincial areas, as it seeks to strengthen its market presence and attract a wider customer base.
Limited adoption of online sales as discounters prioritise physical expansion
Unlike other retail sectors that are increasingly integrating online sales, discounters in Peru are expected to continue focusing exclusively on physical store expansion. The discounter business model is heavily reliant on maintaining low operational costs to ensure competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Peru?
- Which are the leading retailers in Discounters in Peru?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Peru - Category analysis
KEY DATA FINDINGS
Discounters lead retail growth through aggressive expansion and strong consumer demand
Mass continues its dominance in the discounter sector through expansion and competitive pricing
Limited competition in the modern retail sector, but strong rivalry with local grocers
Sustained growth projected as discounter chains continue expanding
New entrants and increased competition expected to reshape the sector
Limited adoption of online sales as discounters prioritise physical expansion
Retail in Peru - Industry Overview
Retail in 2024: The big picture
New store openings drive growth across multiple categories
E-commerce remains a key focus for retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother´s Day
Father´s Day
Children´s Day
National Holidays of Peru
Back to school
Valentine´s Day
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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