PROSPECTS AND OPPORTUNITIES
Dynamism in discounters fuelled by continued investment in tech
Discount retailers in Mexico have traditionally catered to customers who mostly pay with cash. As of late 2024, over half of Mexico’s working population was employed in the informal economy, with many not using banks and still relying heavily on cash.
Discounters will continue to gain ground against small local grocers
Despite the bright prospects for discounters, thanks to offering proximity and low prices, the competition with convenience stores will continue to intensify over the forecast period. During recent years convenience stores chains have improved their portfolios, expanding the range of lower-priced products and brands - including private label lines - to offer local shoppers an attractive alternative to discounters.
Mexico’s economy woes may benefit discounters during forecast period
In early 2025, the OECD lowered its growth forecast for Mexico due to uncertainty caused by new US trade policies - most notably, new tariffs on Mexican imports, especially finished vehicles. As a result, the OECD now expects Mexico’s economy to shrink early in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Mexico?
- Which are the leading retailers in Discounters in Mexico?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Mexico - Category analysis
KEY DATA FINDINGS
Competitive prices and proximity as key drivers for dynamic growth in 2024
Wal-Mart continues to dominate, expanding network and improving payment methods
Tiendas 3B becomes Mexico’s largest discounter by outlets, entering NYSE to fuel expansion
Dynamism in discounters fuelled by continued investment in tech
Discounters will continue to gain ground against small local grocers
Mexico’s economy woes may benefit discounters during forecast period
Retail in Mexico - Industry Overview
Retail in 2024: The big picture
Artificial intelligence spearheads innovation in Mexico’s retail landscape
Investing in omnichannel capabilities is key for success
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Season
Back to School
Hot Sale
Buen Fin
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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