PROSPECTS AND OPPORTUNITIES
Discounters to see further high value growth throughout the forecast period
Industry experts suggest that consumption is expected to decline during the first year of the forecast period as Turkish people will likely continue have lower purchasing power than in the pre-pandemic period. As such, the low prices that are promoted by discounters will likely remain highly attractive to local shoppers, at least until the economy starts to see a significant recovery, prompting further high value growth for the channel during the forecast period.
Competition will continue to intensify
Players will compete in terms of geographical coverage, the diversity and quality of product offerings, favourable prices and promotions and the strength of their private label lines. There will be fierce competition between the A101, Sok and Bim brands, both in terms of number of outlets and value sales.
Increased focus on sustainability
Turkish consumers are increasingly concerned about the impact of their shopping behaviour on the environment. Businesses and retailers, including discounters, are under growing pressure to invest in sustainable development.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Turkey?
- Which are the leading retailers in Discounters in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Turkey - Category analysis
KEY DATA FINDINGS
Discounters as highly dynamic format
Sok registers highest value growth
Price wars heat up as products see greater diversity
Discounters to see further high value growth throughout the forecast period
Competition will continue to intensify
Increased focus on sustainability
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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