Industry experts suggest that consumption is expected to decline during the first year of the forecast period as Turkish people will likely continue have lower purchasing power than in the pre-pandemic period. As such, the low prices that are promoted by discounters will likely remain highly attractive to local shoppers, at least until the economy starts to see a significant recovery, prompting further high value growth for the channel during the forecast period.
Players will compete in terms of geographical coverage, the diversity and quality of product offerings, favourable prices and promotions and the strength of their private label lines. There will be fierce competition between the A101, Sok and Bim brands, both in terms of number of outlets and value sales.
Turkish consumers are increasingly concerned about the impact of their shopping behaviour on the environment. Businesses and retailers, including discounters, are under growing pressure to invest in sustainable development.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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