PROSPECTS AND OPPORTUNITIES
Growth to continue, but at a slower pace due to market saturation
While the discounter channel in Bulgaria is expected to maintain its strong performance over the forecast period, growth is likely to decelerate compared to the review period. One of the primary factors contributing to this slowdown is the gradual saturation of the market, particularly in urban areas where discounters already have a well-established presence.
Discounters set to maintain the strongest growth within grocery retailing
Despite the anticipated slowdown in expansion, discounters are still expected to outperform all other grocery retail formats in terms of value growth over the forecast period. The primary driver of this continued success will be the growing reliance on budget-friendly shopping as Bulgaria’s economy faces challenges in achieving high growth rates.
The absence of an online presence may pose challenges for discounters
One of the biggest uncertainties surrounding discounters over the forecast period is their reluctance to adopt e-commerce. Unlike other grocery retailers that are actively expanding their online operations, Lidl has no plans to establish an e-commerce platform in Bulgaria.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Bulgaria?
- Which are the leading retailers in Discounters in Bulgaria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Bulgaria - Category analysis
KEY DATA FINDINGS
Discounters continue to capture market share from supermarkets and hypermarkets
Lidl cements its position as the dominant player with a growing focus on local products
Kam 2014 expands its footprint as hard discounter formats gain popularity
Growth to continue, but at a slower pace due to market saturation
Discounters set to maintain the strongest growth within grocery retailing
The absence of an online presence may pose challenges for discounters
Retail in Bulgaria - Industry Overview
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Christmas
Shopping Season Back to school
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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