PROSPECTS AND OPPORTUNITIES
Discounters set to see ongoing value growth with more sluggish outlet growth
Discounters is set to see fairly healthy value growth over the forecast period, with the growth in new outlets expected to be more sluggish. Lidl is expected to maintain its lead, as Minipreço becomes further integrated into Auchan’s expansion plans overall, while Aldi continues with expansion plans of its own.
Aldi set to develop a strong expansion strategy
Aldi is set to develop its own strong expansion strategy in Portugal over the forecast period, with expansion planned across major metropolitan areas, suburban regions, and rural areas, ensuring balanced coverage from north to south, including the interior. Also, staying attuned to market trends, this expansion also includes smaller and proximity units, especially in urban areas.
Strong competition from other retailers pushes discounters to adapt
It will be increasingly important for discounters to evolve and adapt over the forecast period, to face. Strong competition from other retailers, from supermarkets’ own private labels to low-cost variety store brands which offer a wide range of products at reduced prices, including some food items.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Portugal?
- Which are the leading retailers in Discounters in Portugal?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Portugal - Category analysis
KEY DATA FINDINGS
Discounters continue to benefit from consumers’ ongoing price-sensitivity
Lidl maintains its lead as the most relevant discounter in Portugal
Minipreço now under the Auchan umbrella
Discounters set to see ongoing value growth with more sluggish outlet growth
Aldi set to develop a strong expansion strategy
Strong competition from other retailers pushes discounters to adapt
Retail in Portugal - Industry Overview
Retail in 2024: The big picture
Technological trends
Changing consumer behavior and sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back to School
Easter
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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