PROSPECTS AND OPPORTUNITIES
Lack of expansion opportunities will encourage network optimisation and push into new types of store locations
Discounters is expected to continue to appeal to many local consumers as a result of a stagnant economy in the first half of the forecast period. Its limited assortment and focus on private label will help price-sensitive consumers better budget their grocery shopping expenditure.
Tentative expansion in online grocery delivery and expansion of digital services
Aldi expanded its e-commerce operations in 2024 by extending the area covered by its home delivery services for groceries to the Mönchengladbach area near the Dutch border. However, as Aldi continued to operate this service as a temporary test rather than as a permanent offer, this highlights the player’s cautious approach to committing resources to online sales of food and beverages.
Natural and organic food expected to play more prominent role
Operators of discounters are expected to continue diversifying their assortment in an attempt to encourage consumers to visit these stores as a main grocery shopping destination. Traditionally, many consumers in Germany tend to perceive discounters as secondary stores to be used mostly for top-up shopping trips or only for specific products, with the offer of fresh food typically lagging behind that of supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Germany?
- Which are the leading retailers in Discounters in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Germany - Category analysis
KEY DATA FINDINGS
Discounters continues to expand extensive private label offer to outperform grocery retailers
Competitive landscape largely unchanged in a concentrated channel
Challenges in non-grocery offer forces focus on selected categories
Lack of expansion opportunities will encourage network optimisation and push into new types of store locations
Tentative expansion in online grocery delivery and expansion of digital services
Natural and organic food expected to play more prominent role
Retail in Germany - Industry Overview
Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer Sales
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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