PROSPECTS AND OPPORTUNITIES
Strong growth prospects for discounters as consumers appreciate appealing price-quality ratios
Grocery retailing in Austria has demonstrated strong resilience across the review period's challenges. Therefore, sales growth is expected to continue to outpace inflation across the forecast period.
Discounters invest as stores prepare for the deposit return systems
In January 2025, Austria introduced a Deposit Return System (DRS) for single-use beverage containers. This system applies to all PET bottles and aluminium cans with volumes between 0.
Discounters expected to launch self-service checkouts to reduce operating costs
To maintain low prices, discounters will continue to focus on optimising processes and enhancing cost-efficiency across the forecast period. A key area of focus for the leading brands, Hofer and Lidl, in the coming years will be increased automation to potentially reduce staffing costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Austria?
- Which are the leading retailers in Discounters in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Austria - Category analysis
KEY DATA FINDINGS
A high level of price sensitivity continues to drive growth for discounters
Lidl continues to record above-average growth as it improves its reputation
Hofer retains its top spot in discounters with a strong lead ahead of Lidl
Strong growth prospects for discounters as consumers appreciate appealing price-quality ratios
Discounters invest as stores prepare for the deposit return systems
Discounters expected to launch self-service checkouts to reduce operating costs
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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