PROSPECTS AND OPPORTUNITIES
Consumers to shift towards discounters in search of value for money
The projected growth in the number of outlets through the forecast period is expected to inform healthy retail value (constant 2024 prices) sales increases for discounters. In this vein, discounters like Maxi and Super C are well placed to see sustained growth in retail value sales, as consumers continuing to prioritise value for money look to these types of grocery retailers.
Expansion of private label products to remain a key trend in discounters
Discounters like No Frills and Freshco are likely to continue to expand their private label offerings to differentiate their operations and formats from traditional grocery stores as well as other discount chains available to local consumers. In a related vein, these retailers’ attempts to improve the quality and variety of their private label products to cater to a broader range of consumers, including those who may have previously been hesitant to purchase lower-cost alternatives, is expected to increase foot traffic in their stores.
Ongoing store network growth and supply chain optimisation to give discounters an edge in a changing competitive arena
The larger enterprises among discounters in Canada, such as Save-on-Foods and PriceSmart foods, are expected to see a focus on the expansion of store networks and the optimisation of supply chains to increase their operational efficiencies. This strategic direction is likely to involve further investments in logistics, distribution centres and store formats that are geared towards maximising cost savings, while meeting the growing consumer demand for more affordable products, in a climate that rewards value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Canada?
- Which are the leading retailers in Discounters in Canada?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Canada - Category analysis
KEY DATA FINDINGS
Value-focused and price-sensitive consumers shape the performance of discounters
Competitive pressures, improving logistics and store expansion
Stronger focus on private label products to cater to cash-strapped Canadian households
Consumers to shift towards discounters in search of value for money
Expansion of private label products to remain a key trend in discounters
Ongoing store network growth and supply chain optimisation to give discounters an edge in a changing competitive arena
Retail in Canada - Industry Overview
Retail in 2024: The big picture
Seamless shopping with the rise of omnichannel experiences in retail in 2024
Health and wellness takes centre stage in 2024
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
New Year’s Day
Valentine’s Day
Easter
Mother’s Day
Father’s Day
Canada Day
Back-to-School
Thanksgiving
Halloween
Black Friday
Cyber Monday
Christmas
Boxing Day
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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