PROSPECTS AND OPPORTUNITIES
Growth set to continue for discounters over the forecast period, but with challenges
While inflation is expected to subside in the US over the forecast period, there is no correction anticipated to the significant rise in grocery prices since 2019. This will benefit discounters, which is set to experience a healthy current value CAGR in the US in the forecast period, although the competition between discounters and other channels is set to intensify, as discounters challenge leaders in hypermarkets and warehouse clubs alike.
Private label will present both opportunities and challenges over the forecast period
Aldi’s commitment to add several hundred new stores to its outlet count by 2028 means that it will maintain its position as the leader within discounters over the next five years. However, this also means that it is catching up with leading supermarkets in terms of store count, and posing more of a threat to the leaders in grocery retailers overall, especially Walmart.
Partnerships with technology providers will help discounters bolster their value proposition
Grocery prices are not expected to ease for US consumers over the forecast period, although the rate of inflation is expected to significantly slow. This means, however, that discounters must fine-tune their value proposition against larger competitors in supermarkets and hypermarkets, who are also keen to associate their retail brand with low prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in USA?
- Which are the leading retailers in Discounters in USA?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in the US - Category analysis
KEY DATA FINDINGS
Discounters benefits from inflationary pressures in 2024
Aldi continues to dominate discounters in 2024, followed by Grocery Outlet
Acquisitions by the leaders in discounters continue
Growth set to continue for discounters over the forecast period, but with challenges
Private label will present both opportunities and challenges over the forecast period
Partnerships with technology providers will help discounters bolster their value proposition
Retail in the US - Industry Overview
Retail in 2024: The big picture
Exceptionally high grocery prices in 2024 enter the political arena
China-affiliated competitors reset the landscape for retail e-commerce in the US
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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