PROSPECTS AND OPPORTUNITIES
Positive outlook for discounters, but securing prime locations will remain a challenge
The outlook for discounters in the Netherlands remains positive, with value sales growth primarily driven by a modest increase in the total number of outlets. However, securing suitable locations for new stores is already a significant challenge, and this issue is expected to intensify over the forecast period.
Lidl to maintain strong momentum, while Aldi will refine strategy amid competitive pressures
Lidl continues to pursue a well-defined growth strategy, positioning itself for further increases in value sales over the forecast period. Meanwhile, Aldi is adjusting its approach, in light of competition with Lidl and major supermarket and hypermarket chains.
Lidl prioritises healthy living and sustainability to drive future growth
Lidl has made healthy and sustainable products a central focus of its growth strategy, responding to rising consumer demand for affordable, convenient options that support wellbeing and environmental responsibility. This approach also strengthens Lidl’s reputation as a value-driven retailer known for quality offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Netherlands?
- Which are the leading retailers in Discounters in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in the Netherlands - Category analysis
KEY DATA FINDINGS
Discounters profit from the tobacco ban in grocery retail
Aldi outpaces Lidl in revenue growth, but Lidl leads in sales per outlet
Aldi and Lidl face intense competition in non-food categories
Positive outlook for discounters, but securing prime locations will remain a challenge
Lidl to maintain strong momentum, while Aldi will refine strategy amid competitive pressures
Lidl prioritises healthy living and sustainability to drive future growth
Retail in the Netherlands - Industry Overview
Retail in 2024: The big picture
Big names face bankruptcy
Retail e-commerce sees modest decline
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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