PROSPECTS AND OPPORTUNITIES
Growth set to slow as channel matures in local market
Value sales of discounters (at constant 2024 prices) are expected to continue growing over the forecast period, mainly driven by further store expansion. However, this growth will be more moderate compared to the review period as the channel gradually reaches maturity in the local market.
Viva’s meteoric rise could attract new discounters
Viva’s success in the United Arab Emirates is likely to attract new players aiming to benefit from the emerging discounters. However, competing with Viva will likely require new entrants and existing grocery retailers to develop a robust supply and value chain, enabling them to offer more attractive prices and better quality products at lower costs.
Private label may emerge as a key strategy among grocery retailers but brand value will matter
In the past, many consumers in the United Arab Emirates generally favoured notable brand names and were generally less likely to choose private label. However, there was a notable shift in attitudes towards the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in United Arab Emirates?
- Which are the leading retailers in Discounters in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Discounters expands as consumers experience budget constraints
Viva makes strides and drives channel growth
Viva’s business model allows it to pass on savings to customers
Growth set to slow as channel matures in local market
Viva’s meteoric rise could attract new discounters
Private label may emerge as a key strategy among grocery retailers but brand value will matter
Retail in the United Arab Emirates - Industry Overview
Retail in 2024: The big picture
Higher polarisation with premiumisation rising while consumers remain under pressure
More strategic partnerships form as competition intensifies
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
APPENDIX
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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