PROSPECTS AND OPPORTUNITIES
Discounters expected to invest in new outlets and higher quality products
Despite a disappointing year for discounters the channel is projected to bounce back from 2025 and is likely to perform well over the forecast period. As inflation stabilises and the economy picks up consumers in Belgium are expected to be keener to spend more on premium products and may become less price sensitive which could present a challenge for discounters.
Lidl looking to become a leader in sustainability
Lidl has traditionally been a company that has been engaged in supporting sustainability. Towards the end of 2024, Lidl decided to strengthen such support announcing that its stores will no longer be supplied with fossil fuels.
Aldi to expand into city centres via smaller concept outlets
Aldi Nord revealed at the end of 2024 its intention to expand aggressively in several European countries, including Belgium. Such expansion will be driven by the opening of smaller outlets located in city centres, which will allow Aldi to reach a new audience and to be able compete with different channels, such as convenience stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Belgium?
- Which are the leading retailers in Discounters in Belgium?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Belgium - Category analysis
KEY DATA FINDINGS
Price stabilisation negatively affects discounters
Key players reduce their number of stores
Rise of food e-commerce presents a new challenge to discounters
Discounters expected to invest in new outlets and higher quality products
Lidl looking to become a leader in sustainability
Aldi to expand into city centres via smaller concept outlets
Retail in Belgium - Industry Overview
Retail in 2024: The big picture
Retailer profit margins under pressure
Online retail continued to gain share in 2024
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back To School
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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