PROSPECTS AND OPPORTUNITIES
Discounters are expected to record strong performance
Discounters are predicted to record strong value growth within grocery retailing over the forecast period. However, the pace will slow down as the economy and consumer confidence recovers.
Private label offers to focus on premium attributes
In the discounter channel, pricing strategies are expected to remain competitive, with premium private label products being rolled out to deliver greater value to shoppers. This will especially be the case for the two largest chains D1 and Ara.
E-commerce strategies expected to gain traction in discounters
Even though the discounter business model is based on low costs and the simplicity of the channel’s operations, D1 will continue to invest in e-commerce. Its alliance with Mercado Pago to optimise its e-commerce business will help consolidate drive online revenues, which is currently only available in four main cities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Colombia?
- Which are the leading retailers in Discounters in Colombia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Colombia - Category analysis
KEY DATA FINDINGS
Strong performance for discounters as cost of living continues to rise
D1 is the leading retailer in Colombia
New players emerge within hard discounters
Discounters are expected to record strong performance
Private label offers to focus on premium attributes
E-commerce strategies expected to gain traction in discounters
Retail in Colombia - Industry Overview
Retail in 2024: The big picture
Discounters continue expansion to post strong performance
Blending online and offline shopping experiences
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!