PROSPECTS AND OPPORTUNITIES
Anticipated continued momentum for discounters in the Chinese market
Discounters is expected to maintain promising current value momentum in China in the forecast period, with growth also anticipated in outlet numbers. As Chinese consumers have become more value-conscious, prioritising essential, affordable goods due to economic uncertainty, this aligns well with the offerings of discount retailers.
Increased importance of localisation in discounters in China
The discounters channel is becoming increasingly competitive and diverse in China, making localisation a vital strategy for both domestic and international players to sustain growth. Chinese consumers increasingly favour domestic brands that align with their cultural identity and national pride.
Private label is an area with growth potential
The penetration of private label is still quite low in China, as private label products from local supermarket brands are often perceived as cheap but low-quality offerings. However, facing economic uncertainty, Chinese consumers are becoming more price-sensitive, but still seeking high-quality products.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in China?
- Which are the leading retailers in Discounters in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in China - Category analysis
KEY DATA FINDINGS
Rapid growth for discounters in China, as consumers seek value for money
Domestic discounters surpass international rivals in the competitive landscape
A preference for smaller stores in discounters
Anticipated continued momentum for discounters in the Chinese market
Increased importance of localisation in discounters in China
Private label is an area with growth potential
Retail in China - Industry Overview
Retail in 2024: The big picture
Digital and social media initiatives drive retail growth
Shifts in retail channels favour value-based retail and online sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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