PROSPECTS AND OPPORTUNITIES
Discounters will continue to outperform all other grocery retailers channels
Discounters looks set to remain by far the most dynamic performer within grocery retailers in all respects over the forecast period. With the fallout of the recent cost-of-living crisis likely to be widely felt for some time to come, the channel’s core proposition of comparatively low prices should continue to win over more shoppers and reinforce its appeal among consumers who are already inclined to favour this format.
Expansion of non-grocery assortments set to remain a key strategy
Grocery items – primarily fresh and packaged foods – will continue to generate the lion’s share of discounters current value sales in Hungary over the forecast period. However, non-grocery categories should remain a focal point for Lidl, Aldi and Penny Market when it comes to the expansion and diversification of private label and branded assortments.
Consolidation and regulatory barriers likely to deter new entrants
With Lidl, Aldi and Penny Market all enjoying early mover advantages, extensive geographical coverage and strong brand loyalty, the highly concentrated competitive landscape will continue to discourage the emergence of other players in discounters over the forecast period. Potential new entrants will also be deterred by various regulatory barriers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Hungary?
- Which are the leading retailers in Discounters in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Hungary - Category analysis
KEY DATA FINDINGS
Discounters is the most dynamic performer within grocery retailers
Appearance of Lidl private label products on Avokado platform sparks controversy
Anticipated entry of Russian chain Mere fails to materialise
Discounters will continue to outperform all other grocery retailers channels
Expansion of non-grocery assortments set to remain a key strategy
Consolidation and regulatory barriers likely to deter new entrants
Retail in Hungary - Industry Overview
Retail in 2024: The big picture
Special retail tax continues to take a toll on large multinational chains
Sustainability concerns remain influential as new deposit return scheme is launched
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back-to-school
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!