PROSPECTS AND OPPORTUNITIES
Entry of new players and more promotional activities could benefit discounters
Despite the resumption of outlet expansion by discounters in 2024, it is expected that the overall macroeconomic conditions of Chile will remain undynamic, at least in the first half of the forecast period. The market will continue to be impacted by low consumer confidence and a reduction in spending.
New arrivals could improve channel’s importance in local market
With the recent announcement of Erbi’s sale and the expected change of the brand into the Mass banner, following the blueprint of the InRetail’s activity in Peru, 2025 is likely to be a key year for discounters, as the new player can add dynamism to the competitive landscape.
E-commerce still offers room for development
While all brands present in discounters have some sort of e-commerce presence, not all offer a clear and easy way of purchasing products online. Bodega ACuenta is still better positioned in this regard, alongside Mayorista 10, and this is expected to remain the same over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Chile?
- Which are the leading retailers in Discounters in Chile?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Chile - Category analysis
KEY DATA FINDINGS
Discounters struggles to capture significant consumer attention
Bodega ACuenta remains dominant brand of discounters
InRetail purchases Erbi to herald a potential change in the dynamics of discounters
Entry of new players and more promotional activities could benefit discounters
New arrivals could improve channel’s importance in local market
E-commerce still offers room for development
Retail in Chile - Industry Overview
Retail in 2024: The big picture
E-commerce goes from strength to strength in Chile
Informality and insecurity still top-of-mind issues for retailers and consumers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas and New Year
Back to School
Independence Day
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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