PROSPECTS AND OPPORTUNITIES
Consumers will be drawn to cheaper prices
Discounters are expected to witness robust growth over the forecast period due to inflationary pressures and lower disposable incomes. Whilst there is a slight easing in inflation compared to previous years, consumers still face high grocery costs, particularly at major chains where prices for basic items have surged.
Sustainability initiatives are strategic focus
In 2024, discounters in Norway are actively implementing various sustainability initiatives aimed at reducing environmental impact and promoting responsible consumption. NorgesGruppen is committed to becoming climate-neutral by 2030.
Newcomer Gigaboks by Norgesgruppen faces bright future
Discounters still has strong growth potential in Norway which is attracting a growing number of players. Gigaboks is a relatively new and innovative discount retail concept in Norway.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Norway?
- Which are the leading retailers in Discounters in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Norway - Category analysis
KEY DATA FINDINGS
Outlet expansion accelerates in discounter category
Kiwi and Rema 1000 dominates the discounter landscape
Norwegian grocery retailers face major antitrust fines
Consumers will be drawn to cheaper prices
Sustainability initiatives are strategic focus
Newcomer Gigaboks by Norgesgruppen faces bright future
Retail in Norway - Industry Overview
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
New Year
Back to School
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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