PROSPECTS AND OPPORTUNITIES
Moving beyond focus on low prices
Consumers have become more demanding and, therefore, discounters are trying to satisfy their needs by investing in higher quality products and products from Greek producers. While it has been partially interrupted by widespread economic difficulties, premiumisation is a global trend that is set to continue to grow during the forecast period, especially as economic conditions improve.
Lidl introducing self-service checkouts and developing sustainability policies
Towards the end of the review period, Lidl introduced its first self-service checkouts in Greece. At the end of the review period, these self-service checkouts existed only in Thessaloniki as a pilot programme, with plans to extend this option to Athens.
Key role for private label
Private label products will play a key role in the growth of discounters over the forecast period, as they are competitively priced and therefore more attractive to consumers who are looking to save money. With ongoing economic difficulties at the beginning of the forecast period, private label products are expected to become even more popular, and discounters will continue to provide a wide variety of these products at lower prices than other grocery retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Greece?
- Which are the leading retailers in Discounters in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Greece - Category analysis
KEY DATA FINDINGS
Lidl leads expanding category
Expanding product offer
Growing interest in private label products
Moving beyond focus on low prices
Lidl introducing self-service checkouts and developing sustainability policies
Key role for private label
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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