On-Trade Alcoholic Drinks: Navigating Sobering Times
22 Apr 25Global economic uncertainty plus generational shifts in socialising behaviour together cast a long shadow over the outlook for on-trade alcohol. Historic patterns can no longer be relied upon for future success. Still, on-trade settings will remain vital to the industry given their pivotal role in consumer outreach, value generation, and brand awareness. Where will the opportunities be found?
Anna Ward
India Leads the Shift in Alcoholic Drinks Consumption Towards Developing Countries
7 Apr 25A confluence of factors, including inflationary pressures, saturated Western markets, aging consumers in those areas, and China's economic downturn, has led to a saturation point in the global alcoholic drinks market. The next five years will likely see a surge in consumption within developing nations.
Amulya Pandit
Mapping and Measuring Consumer Need States
24 Jan 25Increased lifestyle fragmentation, pressure for productivity, along with a desire for optimisation and self-stability are resulting in strong growth in the importance of a need states mindset among consumers seeking to bring precision and effectiveness to their consumption.
Shane MacGuill
The Future of Mindful Drinking in Modern Markets
15 Jan 25This panel discussion featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, delves into the rapid rise and transformative potential of the "non and low" alcohol beverage category. Whether you're a consumer, brand, or industry professional, this video offers valuable insights into the future of non-alcoholic beverages.
Spiros Malandrakis
What's Brewing in the Latin American Beer Market?
20 Dec 24Since 2021, inflation has reshaped consumer behaviour in Latin America. Consumers are more mindful of their spending, opting for unique experiences that justify expenses—especially when discounted.
Diego Borjas
RTDs: A Cocktail of Disruption and Change
31 Oct 24The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
Spiros Malandrakis
Personalising the Drinking Experience in the Technological Age
14 Aug 24The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Anna Ward
14° Simposio lberoamericano de VLB de Tecnologia Cervecera y del Envasado
Hotel Marquis Reforma Hotel & Spa, Mexico City 3 September 2024 09:00 CTSince 2008, VLB organizes this technical conference, especially focused on the Ibero-American beer sector. The 14th VLB Ibero-American Symposium on Brewing & Filling Technology will be held on this occasion in Mexico City, including a technical visit to the Heineken Brewery in Toluca (by invitation of Heineken Mexico).
Diego Borjas
Spirits: Premiumisation in An Age of Uncertainty
20 Mar 24Premiumisation forms the foundation of modern spirits demand and has proved remarkably resilient over the trials of the last few years. Yet, it is not invulnerable to external pressures. Consumers are now having to reassess spending habits given the prolonged strain on disposable incomes, and, unavoidably, rates of premiumisation are slowing.
Anna Ward
Indian Manufacturers Spice Up the Gin Market
5 Mar 24Craft gin continues to gain prominence among younger consumers in India. Historically, a perceived lack of high-quality domestically-produced gin has hindered its consumption, as imported alternatives tend to be expensive. Recognising a gap in the market, several local entrepreneurs launched their own, home-grown craft gin brands, which were made primarily from indigenous botanicals.
Amulya Pandit
RTDs: The Spirit of Diversification
5 Dec 23The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.
Anna Ward
Mindful Drinking: No/Lo Comes of Age
20 Nov 23Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
Spiros Malandrakis
Another Round at the Bar? On-Trade Facing Post-Pandemic Challenges
20 Sep 23The turbulence of the last few years has left on-trade alcoholic drinks in a precarious state. The rise of retail was already underway prior to the pandemic, but the shift is becoming increasingly entrenched in much of the world. On-trade volumes are still notably below 2019 levels, while retail continues to climb. That partly reflects still-incomplete pandemic recovery, but also likely indicates a more structural adjustment. What do the changing patterns mean for on-trade engagement?
Anna Ward
Top Drink Trends at the IFT FIRST Conference
11 Aug 23As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.
Nik Allen
Japan Leads the Sober Curious Culture in Asia Pacific
2 Jun 23Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Tomomi Fujikawa
Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks
17 May 23Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.
Anna Ward
Non-Alcoholic Spirits: Deciphering Online Sales, Diversification and Consumer Ratings
28 Apr 23The pandemic accelerated the shift towards moderation and mindful drinking, leading to an increase in demand for non-alcoholic spirits as a healthier and safer alternative. Using Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily identify trends.
Jared Conway
Fancy a Vermouth? Exploring Earlier Consumption Occasions in Spain
12 Apr 23The concept of “tardeo” has become fashionable in Spain. This refers to when consumers visit bars and restaurants to socialise in the afternoon or early evening instead of later at night. Here we look at the impact of this trend on consumers, the drinks they consume, and the foodservice outlets they frequent.
Euromonitor International