Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Howard Telford
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
5 Feb 26Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Icey Huang
How New Product Pricing Impacts Staying Power
7 Oct 25Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.
Jared Conway
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
IFU Juice Conference
Jockey Club de São Paulo, Av. Lineu de Paula Machado, 1263, São Paulo 11 June 2025 08:00 BRTThis global event will cover market trends, juice innovations, sustainability, and the Brazilian citrus market.
Lucas Pinto
Informa x Seoul Food and Hotel
Room 307, 3rd Floor, KINTEX 1 (Korea International Exhibition Center) 1217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do 11 June 2025 10:00 South Korea TimeAs part of a series of free-to-attend Business Breakfast events, join Euromonitor at a session on the future of functional food and beverage.
Sunny Moon
Thaifex Anuga Asia 2025
Impact, Muang Thong Thani, Bangkok, Thanon Popular 1, Pak Kret, Nonthaburi 11120 27 May 2025 11:00 ICTFocused on food & beverages, food service and food technology, THAIFEX - Anuga Asia is poised to redefine the future of the food and beverage industry alongside you.
Nathanael Lim
Five Soft Drinks Innovation Trends for 2025
2 Apr 25At the beginning of March, Euromonitor International attended Natural Products Expo West – one of the largest trade shows in the world focused exclusively on natural, organic and healthier consumer products. The event is an important showcase and launching pad for the latest trends in natural product innovation – particularly in the world of functional and better for you (BFY) soft drinks.
Howard Telford
Tapping into Potential: Unleashing Growth in the Middle East Juice Market
14 Feb 25The Middle East is emerging as a key region for the global juice market. Consumer preferences are evolving, with health and wellness becoming a priority, encouraging many consumers to perceive juices as synonymous with nutrition and wellbeing. For example, in the United Arab Emirates, functional juices with benefits like metabolism-boosting and collagen-enriched options are gaining traction.
Manoj Nair
Mapping and Measuring Consumer Need States
24 Jan 25Increased lifestyle fragmentation, pressure for productivity, along with a desire for optimisation and self-stability are resulting in strong growth in the importance of a need states mindset among consumers seeking to bring precision and effectiveness to their consumption.
Shane MacGuill
Soft Drinks Industry Overview
16 Dec 24This infographic highlights recent trends in soft drinks and Euromonitor's projections for the industry.
Euromonitor International
Combating Plastic Pollution in Asia Pacific: The Role of Extended Producer Responsibility (EPR)
6 Nov 24With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
Nathanael Lim
Bangkok Informa EMI Breakfast Meeting
MR208AB, 2nd floor, Queen Sirikit National Convention Center (QSNCC) 60 Ratchadaphisek Rd, Khlong Toei, Bangkok 10110 22 August 2024 10:00 ICTThe objective of Business Breakfast events is to provide professionals with the opportunity to continue to build their network and learn without having to sacrifice hours out of their busy schedules.
Nathanael Lim
Informa x Jakarta - EMI Breakfast Meeting
Jakarta International Expo (JIExpo), Jl. Benyamin Suaeb, RT.13/RW.7, Gn. Sahari Utara, Kecamatan Sawah Besar, Jkt Utara, Daerah Khusus Ibukota Jakarta 10720 24 July 2024 10:00 WIBSaladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Aileen Supriyadi
From Powder to Powerhouse: How Concentrates are Quenching Thirsts and Boosting Profits
16 Feb 24Concentrates are becoming increasingly popular due to their affordability and specific functional benefits. While they are generally still a cheaper alternative to ready-to-drink beverages, consumers are now seeking more premium powder mix options with health, flavour, sugar reduction, convenience, and functionality as the main drivers.
Erwin Henriquez
Top Three Soft Drinks Trends in 2024
29 Jan 24After sharp retail price increases over the last two years, global soft drinks volume dipped significantly in 2023. Value-focused consumers are shifting into large format warehouse clubs, hard discounters and trading back to private label or B-brands in some categories. Yet a new value equation means more than simply seeking lower prices, with opportunities created by alternative formats, new functional need-states and category blurring premium innovation.
Howard Telford
Mindful Drinking: No/Lo Comes of Age
20 Nov 23Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
Spiros Malandrakis
North American Soft Drinks Volume Under Pressure from Price Increases
3 Nov 23North American retail soft drinks volumes have been characterised by modest growth over the last decade. The industry saw its next big disruptor in 2020 with the COVID-19 pandemic. With consumers shifting away from so many on-trade channels and on-the-go or convenience channels, consumption patterns accelerated growth in retail volume.
Erwin Henriquez