Chart of The Month: Declining Global Fertility Rates
26 Feb 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at fertility rates and the various cultural, policy, and economic factors at play.
Jana Rude
Top Five Global Population Trends
23 Sep 24Ageing, urbanisation and health concerns are significant factors shaping global population trends. As populations age, we witness a rise in “super-aged” countries where seniors represent a substantial segment of consumers with considerable purchasing power. Meanwhile, Generation Z, though not yet affluent, wield considerable influence through numbers and heightened focus on values. Additionally, climate change now becomes a critical concern for consumers centred on health and wellbeing.
Jana Rude
Top Five Strategies to Address Future Families: In Charts
12 May 23Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.
Jana Rude
Asia Pacific Households: In Charts
4 May 23Households in Asia Pacific are experiencing major structural transformation. The growth of urban concentrated households is influencing consumption patterns, while lifestyle changes result in changing household composition from family-focused to solo-living dwellings. Reduced birth rates and the rapid increase of ageing populations also bring a new set of challenges that will impact economic growth.
Jacques Olivier
Top Three Global Trends in Income and Expenditure
7 Nov 22Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers.
Jana Rude
The Gen Z Beauty Consumer
26 Oct 22Born between 1995-2009, Generation Z is coming of age alongside significant changes in the post-pandemic economy, giving rise to the Gen Z beauty consumer's tendencies for price sensitivity, individualistic expression, active participation in user-generated content, and phygital spaces. Social media and social commerce are essential to succeed with Gen Z beauty consumers.
Olivia Stelmaszczyk
Living Longer: The Emergence of New Opportunities
1 Oct 22The global population is living longer. Global life expectancy has been climbing, from 65 years in 1990 to 72 in 2020, and is expected to reach 76 years by 2040. Longer lives have numerous implications and establish the longevity economy – a phenomenon no business can or should ignore.
Jana Rude
Top Three Ways Households are Simplifying Their Lives
28 Sep 22Busy lifestyles, higher appreciation for work-life balance and the continuous strive to make the home a hub for everything is expected to intensify the search for multifunctionality and convenience in the short to medium term. This article lists the top three ways consumers use home appliances to make their lives easier.
Euromonitor International
The New Era of Consumerism
20 Sep 22 | UTC Time: 02:00 PMNow is the time to build strong strategies which enable brands to navigate the new consumer landscape and keep up with changing consumer demands across B2B and B2C models.
Jana Rude
New Consumer Landscape: Four Behaviour Shifts Shaping Business Strategies
27 Jun 22The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
An Hodgson
Women in 2022: Celebrating the Impact
8 Mar 22International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Jana Rude
Millennials and Gen Z: A Challenge for Tennis Viewership?
17 Jan 22It is no secret that tennis is an ageing sport. Some studies have pointed out that the median age of WTA and ATP viewers is late 50s, and rising. Engaging with younger fans will be paramount in maintaining viewership, especially since millennials and gen Z will account for 41% of the world’s population by 2030.
Euromonitor International
Consumer Landscape in 2022
13 Jan 22The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released.
An Hodgson
Emerging Asia to Lead Global Economic and Consumption Growth
21 Dec 21Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.
Lan Ha
パンデミック禍で出生率は上がったか、下がったか
13 Dec 21世界の出生率は過去5年間、低下が続いている。一部の専門家は、パンデミックによる社会的流動性の制限が出生率の上昇につながると予想していた。しかし2020年、その予想は的中するどころか、世界の出生率は1970年代以来、最も急激に低下することとなった。
Jana Rude
Boom or Bust: Birth Rates During the Pandemic
16 Nov 21Global birth rates have been declining over the last five years. Some experts expected pandemic-related restrictions on social mobility to lead to higher birth rates. However, their predictions did not materialise in 2020, as world birth rates experienced the steepest fall since the 1970s.
Jana Rude
Historic Drops in Migration and Remittances Deepen Demographic and Economic Challenges
31 Mar 21Through the closing of national borders and halting of travel worldwide, the Coronavirus (COVID-19) pandemic has disrupted human mobility since early 2020, ending a decade’s growth in the flow of migrants and remittances around the world. Significant…
Lan Ha
Looking Towards Recovery: One Year After Coronavirus
10 Mar 21How are industries, economies and consumers looking towards the future after a year of coronavirus? Learn more about how consumer expenditure, manufacturing, e-commerce and other categories will adapt to the post-pandemic world. View all of…
Euromonitor International