Vitamins and dietary supplements saw a high value growth in 2015-2020 due to an increased demand from consumers looking for products related to both immunity and general health. COVID-19 left the industry in a reactive state, with many categories and ingredients limited as consumers focused on the coronavirus. E-commerce doubled in value sales over 2015-2020, mainly due to consumers not wanting to visit stores during the pandemic. This is going to change the landscape of consumer health distribution and store based retailers are experimenting with various strategies to retain customers.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by
The Changing Landscape of Consumer Health Distribution
1/25/2021
Share:
Explore More
Shop Our Reports
Top 100 FMCG Brands in E-Commerce
Euromonitor International’s “Top 100 FMCG E-Commerce Brands” report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top…
View ReportCompetitor Strategies in Tissue and Hygiene
Tissue and hygiene players face a challenging environment of tighter consumer spending and fierce competition. Volume recovery and margin protection are forcing…
View ReportTop Five Trends in Eyewear
Even as global inflation eases in 2024, prolonged economic uncertainties have created new spending norms generating new trends that will drive eyewear growth…
View Report