Competitive Landscape
La Martiniquaise Counters Blended Scotch Whisky Decline with Label 5 Alongside Cream Liqueurs Innovation
Spirits in France remained moderately concentrated at the end of the review period. The competitive landscape also remains highly dynamic, with Ricard (16% total volume share), La Martiniquaise (14%) and Pernod (8%), leading the field in NBO terms.
Growth and Innovation Opportunities Remain for Large and Small Players
A major event shaping the landscape in 2025 was the reorganisation of Diageo’s distribution in France. Diageo France became the direct brand owner for most Diageo Plc's spirits brands, replacing the previous Moët Hennessy-Diageo joint venture (MHD Moët Hennessy Diageo).
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in France?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in France - Category analysis
Key Data Insights
Spirits Summary
High Prices Amid Economic Uncertainty Hamper Spirits in France
Poliakov Cherry Launch Boosts Vodka's Appeal among Flavour-Seeking Consumers
Maison A. De Fussigny Drives Eco-Friendly Shift with Plant-Based Bottles
Price-Sensitivity and Subdued Economic Growth to Reshape Consumer Choices and Business Strategy
Moderation Trend to Boost Non Alcoholic Spirits While Flavour Experiments Gain Momentum
La Martiniquaise Counters Blended Scotch Whisky Decline with Label 5 Alongside Cream Liqueurs Innovation
Growth and Innovation Opportunities Remain for Large and Small Players
Hypermarkets Lose Ground as Supermarkets and Specialists Adapt
Major Retailers Consolidate Power with New Alliances and Joint Ventures
Retail E-Commerce Gain as Drive and Home Delivery Services Expand
Alcoholic Drinks in France - Industry Overview
2025 Developments
Key Data Insights
Mionetto Elevates the Alcohol-Free Offer to Energise At-Home Drinking
Non Alcoholic Beer and Rtds Outpace Traditional Choices as Innovation Accelerates
Fiers Launches Inclusive Brewing to Meet Ethical and Local Expectations
Categories to See Growth Patterns Similar to 2025
Nolo Launches and Flexitarian Habits to Reshape Drinking Choices
Players Adapt Strategies to Maintain Appeal in Alcoholic Drinks
Emerging Players Accelerate through Non Alcoholic Launches
Hypermarkets Yield Ground as Smaller Formats Capture Consumers
Retail E-Commerce and Retail Alliances Disrupt the Landscape
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Spirits research and analysis database.
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