COMPETITIVE LANDSCAPE
Samsung takes the lead as demand for connected watches rises
The landscape of traditional and connected watches became increasingly competitive in 2025, as Samsung Electronics took the lead with a 15% value share. Its position was supported by sustained innovation cycles and broad Android ecosystem compatibility within smart wearables, which it dominates.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Canada?
- Which are the leading brands in Traditional and Connected Watches in Canada?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Canada?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Canada?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Canada - Category analysis
KEY DATA FINDINGS
Traditional and connected watches is becoming increasingly polarised
Luxury brands continue to drive demand for traditional watches
Connected watches drive growth with innovative features
Growing second-hand market affects primary sales of mid-priced traditional watches
High mechanical watches to drive growth as HNWIs expand in number
Resale is expected to continue gaining momentum
Omnichannel strategies set to becoming crucial in mass market
Samsung takes the lead as demand for connected watches rises
Retail offline remains dominant despite e-commerce growth
Personal Accessories in Canada - Industry Overview
Growth drivers, consumer trends, and strategic outlook
Market polarisation continues to widen despite stable economy
Sustainability drives demand for eco-friendly products
The growing resale and rental market is affecting primary sales of luxury goods
Luxury brands to drive growth as high-income consumers rise
Sustainability set to enter the mainstream due to consumers’ expectations
Omnichannel retailing to become increasingly important
Global luxury brands retain the lead despite challenging operating environment
Offline retail continues to lead despite declining share
Retail e-commerce drives sales with convenience and financing options
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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