COMPETITIVE LANDSCAPE
Leading luxury brands continue to lead through diversification
Traditional and connected watches in Hong Kong is relatively concentrated, with the top three companies for the overall category – Rolex (Hong Kong) Ltd, Richemont Asia Pacific Ltd, and Swatch Group (Hong Kong) Ltd – collectively accounting for more than half of overall sales in 2025. Rolex (Hong Kong) Ltd leads the market with a 27% share, followed by Richemont Asia Pacific Ltd on 13%, and Swatch Group (Hong Kong) Ltd on 11%.
Local microbrands challenge established players
Emerging companies like Monbrey and EONIQ are gaining popularity among Hong Kong’s community of watch collectors, who deeply value artistry, individualism and “made in HK” products. Connoisseurs use their wrist as a canvas to showcase their refined taste and horological expertise, moving beyond mainstream luxury labels to embrace unique timepieces that reflect their personal style.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Hong Kong, China?
- Which are the leading brands in Traditional and Connected Watches in Hong Kong, China?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Hong Kong, China?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Hong Kong, China?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Market evolution drives luxury brands to blend heritage, pre-owned and innovation
Resale and rental trends reshape market dynamics
Luxury watches retailers face challenges from changing tourist behaviour
Wellnessdriven adoption strengthens connected watch demand
Healthled adoption fuels longterm growth in connected watches
Connected watches to gain share, traditional watches will remain the largest category
Leading luxury brands continue to lead through diversification
Local microbrands challenge established players
Retail e-commerce gains share as microbrands thrive
Personal Accessories in Hong Kong, China - Industry Overview
Polarised demand and evolving behaviour reshape personal accessories
Market polarisation drives bifurcated demand and brand strategies
Chow Tai Fook successfully navigates market polarisation
Transformative influence of Gen Z and evolving tourism
Omnichannel strategies drive customer connection and loyalty
Microbrands and niche players capitalise on demand for self-expression
Competition intensifies across three emerging arenas
Patek Philippe’s new experiential flagship store
Offline retail remains central to personal accessories sales
Online retail playing an increasingly complementary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!