COMPETITIVE LANDSCAPE
Titan solidifies its lead as Apple and Samsung gain traction
The traditional and connected watches market in India is concentrated, with the top few players holding significant shares. In 2025, Titan led the market with an 18% share, followed by Swatch Group and Apple with shares of 9% and 8%, respectively.
No significant mergers, acquisitions, or new product launches
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. Additionally, there were no notable and innovative product launches from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in India?
- Which are the leading brands in Traditional and Connected Watches in India?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in India?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in India?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in India - Category analysis
KEY DATA FINDINGS
New trade agreement and increase in HNWIs helps drive growth
Tariffs and supply chain agreements drive premium watch sales
Traditional watches remains the largest category
Tariffs and supply chain emerge as key trend
Tariffs and demographics drive premium watch sales growth
Connected watches set to see a shift towards premium offerings
Omnichannel retailing strategies could be key to growth
Titan solidifies its lead as Apple and Samsung gain traction
No significant mergers, acquisitions, or new product launches
Offline retail leads sales of traditional watches, while e-commerce drives growth in connected watches
Leisure and personal goods specialists drive offline sales, e-commerce gains traction
No new retail concepts or collaborations expected to emerge in 2026
BoAt drives innovation with AI-powered smartwatches
Personal Accessories in India - Industry Overview
Improving economy supports sales of personal accessories in 2025
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
Regulatory measures enhance trust in jewellery
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
D2C brands challenge incumbents in personal accessories
Opportunities emerging from shifts in competitive dynamics
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
Gen Z drives innovation in jewellery design and sourcing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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