COMPETITIVE LANDSCAPE
Leading luxury brands sustain dominance through scarcity and aftersales service
The traditional and connected watches market in Singapore remained concentrated in 2025, with the top brands maintaining their lead through strategies such as scarcity-led allocations, flagship retail networks, and strong aftersales service. Rolex Singapore Pte Ltd held a significant value share of 28% in 2025, followed by Swatch Group SEA (S) Pte Ltd with 13%.
New entrants and product launches create opportunities for growth
New entrants and brands are aiming to capitalise on wider trends whilst simultaneously aiming to establish a more individual positioning to differentiate from other products.Geylang Watch Co, founded in 2024, is a new entrant in Singapore’s traditional watch market.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Singapore?
- Which are the leading brands in Traditional and Connected Watches in Singapore?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Singapore?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Singapore?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Singapore - Category analysis
KEY DATA FINDINGS
Affluent consumers and youth culture drive market performance
AI and digital innovation drive Singapore's connected watch market
Resale trend boosts premium timepiece sales in Singapore
Gen Z drives mid-tier sales with pop-culture collaborations
Luxury watch demand and tech-savvy youth set to drive market growth
Resale market expansion means luxury brands will need to adapt to sustainability trend
Leading luxury brands sustain dominance through scarcity and aftersales service
New entrants and product launches create opportunities for growth
Specialist retailers lead traditional and connected watches sales
E-commerce gains traction for mid-priced and connected watches
Immersive retail experiences redefine premium watch retail
Personal Accessories in Singapore - Industry Overview
Sustainability, personalisation, and digital experiences drive growth in personal accessories
Luxury and premium items drive sales with rising incomes
Rental and resale trend affects how consumers engage with luxury accessories
AI technology drives personalisation across personal accessories
CASETiFY and Samsonite capitalise on travel trend with innovative launches
Travel resurgence set to fuel bags and luggage growth
Luxury resale and rental expected to drive growth in personal accessories
Successful brands maintain presence through product innovation and brand recognition
Emerging local brands drive competitive dynamics
Physical stores lead personal accessories sales through immersive experiences
E-commerce grows rapidly due to convenience and wider selection
Trends shaping retail channel environment prioritise hybrid experiences
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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