COMPETITIVE LANDSCAPE
Rolex and Cartier maintain leadership as ecosystem integration drives connected watches
Richemont Korea Ltd led traditional and connected watches with a 14% retail value share in 2025, followed by Rolex Korea Ltd with 9%. Rolex and Cartier maintained their positions in the high-end watch segment.
Garmin and Suunto emerge as performance-focused specialists gain momentum
Garmin and Suunto are emerging players in the performance-focused connected watch segment, capitalising on South Korea's strengthening running culture. Garmin, already well-established among serious runners, is receiving renewed attention as its running-specific lineups align with growing consumer interest, whilst Suunto is actively increasing its exposure through offline events such as trail running classes and targeted social media marketing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in South Korea?
- Which are the leading brands in Traditional and Connected Watches in South Korea?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in South Korea?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in South Korea?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in South Korea - Category analysis
KEY DATA FINDINGS
Market polarisation intensifies as multi-watch ownership and performance culture reshape demand
High-end watches drive growth with asset-oriented consumption
Performance culture reshapes connected watches whilst basic watches struggle
Complementary consumption and occasion-specific portfolios to reshape demand
Smartwatches to evolve into lifestyle infrastructure with experience-led ecosystems
Rolex and Cartier maintain leadership as ecosystem integration drives connected watches
Garmin and Suunto emerge as performance-focused specialists gain momentum
Department stores strengthen with high-end watches
Connected watches see rising demand via e-commerce
Personal Accessories in South Korea - Industry Overview
Jewellery drives growth and sustainability credentials gain in importance
Premiumisation weakens as consumers shift from designer bags to alternative products
Changing expectations of Gen Z and Millennials create new growth opportunities
Second-hand luxury platforms gain ground as watches emerge as investment assets
Sustainability becomes a key selling point to appeal to MZ consumers
Writing instruments face structural decline as digital alternatives dominate
Ultra-luxury brands maintain appeal as investment assets whilst mid-tier players seek accessible positioning
Differentiation through customisation, community and material innovation
Polarisation accelerates as luxury concentrates at top whilst mid-tier brands lose ground
Gen Z drives growth in experiential retail through mindful consumption
Sustainability grows as a competitive selling point
Technological sophistication presents a key opportunity
Offline retail dominates
The rise of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!