COMPETITIVE LANDSCAPE
Premium mechanical brands consolidate leadership
International companies continued to dominate Taiwan’s traditional and connected watches landscape in 2025, with the top 10 companies accounting for 56% value share. Rolex SA led at national company level with 13% share, followed by The Swatch Group Far East Distribution Ltd at 10% and Richemont Asia Pacific Ltd at 8%, reinforcing the strength of global players in the premium segment.
Health-driven demand boosts connected watches
Connected watches emerged as the most dynamic category in 2025, outperforming traditional models with sales rising by 3% to TWD7.6 billion in current value terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Taiwan?
- Which are the leading brands in Traditional and Connected Watches in Taiwan?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Taiwan?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Taiwan?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Taiwan - Category analysis
KEY DATA FINDINGS
Luxury resilience and the drive towards experiential retail
Luxury watch sales remain resilient despite economic headwinds
Tourism trends reshape spending priorities
Premium resilience amid selective demand
Innovation and health trends sustain connected watch growth
The future of high mechanical watches: Value retention and the shift to direct retail
Premium mechanical brands consolidate leadership
Health-driven demand boosts connected watches
Offline retail retains dominance but faces gradual erosion
E-commerce growth concentrated in mid-priced and connected watches
Personal Accessories in Taiwan - Industry Overview
Market polarisation and value-led consumption drive modest retail growth
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
Travel deficit dampens domestic demand
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
Cultural and digital influence to reshape luxury retail
Global players consolidate leadership through experiential retail
Local innovators gain traction via digital-first strategies
Offline retail dominates as experiential formats evolve
E-commerce accelerates through influencer-driven strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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