Innovation An insights-driven, customer-centric approach is key for breakthrough innovation. Our insights reveal early signals from new product launches and how the attributes address shifting consumer demands, giving you a competitive edge.

Find content by

How to Be a Disruptive Brand

10/4/2022

Latest Insights

Next Asian Wave: Strategies influencing global markets

Euromonitor International 07 May 2026

Redesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy

Alison Angus 20 April 2026

Longevity Ingredients in Beauty: Separating Trends from Drivers of Skin Care and Hair Care Growth

Ina Dawer 02 April 2026

Chart of the Month: FMCG Innovation Gets Selective - Fewer Launches, Higher Precision

Egle Tekutyte 01 April 2026

[Opportunity Minded] How to Stand Out with Effective Product Positioning and Marketing Claims

Euromonitor International 19 February 2026

Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity

Jared Conway 16 February 2026

Shop Our Reports

Building Market Resilience: Applying Crisis Learnings to the Iran War

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…

View Report

Competitor Strategies in Innovation

This report uncovers how leading FMCG players are reinventing innovation for the next era of growth – shifting from activity to impact, embedding AI throughout…

View Report

Voice of the Industry: Global Results 2025

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and…

View Report