Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Transform Your Innovation Strategy with Megatrends
4/25/2023
Take a look at our global consumer trends for the year
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The Modern Family: Adapting to the Transformation
Modern families are evolving fast, reshaping global consumption. Traditional models are declining, while new household types rise, driven by demographic,…
View ReportThe World Market for Fast-Moving Consumer Goods: Outlook and Opportunities
The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are…
View ReportTop Five Trends in Population
Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity…
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