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Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Trend Analysis: A Formula to Guide Innovation
1/30/2025
Take a look at our global consumer trends for the year
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Economies and Consumers in 2026
In 2026, global business will navigate resilient but restrained growth amid shifting trade, persistent cost pressures, and ongoing geopolitical and climate…
View ReportThe Modern Family: Adapting to the Transformation
Modern families are evolving fast, reshaping global consumption. Traditional models are declining, while new household types rise, driven by demographic,…
View ReportThe World Market for Fast-Moving Consumer Goods: Outlook and Opportunities
The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are…
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