Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Trend Analysis: A Formula to Guide Innovation

1/30/2025
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Beyond Affordability: Turning Consumer Polarisation into Growth in Fragmented Markets

The average consumer no longer exists. Markets are fragmenting into increasingly diverse segments, with polarisation emerging as one of the clearest and most…

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Beyond Affordability: Unlocking Enhanced Value Across Industries

Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience.…

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Global Overview of Income and Expenditure

As consumers grow more cautious, understanding shifts in global income and expenditure is essential for future-focused strategic planning. Businesses must adapt…

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