Competitive Landscape
Unieuro Expands Omnichannel Strategy and Strengthens Lead with Services and Innovation
The landscape for appliances and electronics specialists in Italy in 2025 was characterised by a significant level of concentration, with the four largest players—Unieuro, Mediamarket, Euronics Italia, and Trony—together accounting for 59% of value sales. Unieuro held the largest share, at 21%, marking a notable increase from 18% in 2020.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Italy?
- Which are the leading retailers in Appliances and Electronics Specialists in Italy?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Italy - Category analysis
Key Data Insights
Mediaworld and Unieuro Drive Innovation and Circularity through Rentals and Refurbished Offerings
Mediaworld and Unieuro Drive Innovation and Circularity through Rentals and Refurbished Offerings
Ai Set to Transform the Value Proposition
Omnichannel Events and Flexible Payments Enhance Premium Engagement
Circularity and Sustainability Shape Refurbished Electronics as a Growth Driver
Unieuro Expands Omnichannel Strategy and Strengthens Lead with Services and Innovation
Retail in Italy - Industry Overview
Discounters Attracts Value-Focused Shoppers as Spending Remains Cautious
Key Data Insights
Discounters Attracts Value-Focused Shoppers as Spending Remains Cautious
Retail E-Commerce Outpaces Traditional Channels with Digital Investment
Benetton Boosts Digital Outlet Sales to Capture Bargain Hunters
Discounters and E-Commerce Win Cautious Shoppers as Omnichannel Expands
Eurospin Expands through Value Focus as Competitors Lag
Brico Io and Louis Vuitton Set Innovation Pace with Digital Launches
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!