COMPETITIVE LANDSCAPE
Leading luxury brands maintain dominance through focus on exclusivity
While top companies like Chanel (S) Pte Ltd, Hermès Singapore (Retail) Pte Ltd, and Gucci Singapore Pte Ltd held significant value shares (10%, 10% and 8%, respectively), the market plays host to many emerging players and niche brands, particularly within the duffel bags and backpacks categories.
Innovative launches and sustainability-led branding drive future opportunities
Travel Blue is an emerging player in Singapore’s bags and luggage market, having made its official retail debut in August 2025 through WHSmith’s Travel Essentials stores at Changi Airport. Originally founded in the UK, its entry into Singapore marks its initial presence in Southeast Asia with a focus on targeting younger travellers with affordable, functional, and design-forward products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Singapore?
- Which are the leading brands in Bags and Luggage in Singapore?
- How significant is tourism in determining sales and demand for Bags and Luggage in Singapore?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Singapore?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Singapore - Category analysis
KEY DATA FINDINGS
Singapore's travel hub status drives luggage market growth
High-net-worth population and Gen Z demand drive value sales growth
Bags dominate sales with strong brand presence and focus on sustainability
Travel and tourism drives demand for innovative luggage
Sustainable and tech-integrated products set to drive future growth
Bags expected to maintain dominance with luxury and sustainable offerings
Hybrid retail strategies and personalisation to shape industry
Leading luxury brands maintain dominance through focus on exclusivity
Innovative launches and sustainability-led branding drive future opportunities
Offline retail dominates bags and luggage sales while e-commerce gains traction
Personal Accessories in Singapore - Industry Overview
Sustainability, personalisation, and digital experiences drive growth in personal accessories
Luxury and premium items drive sales with rising incomes
Rental and resale trend affects how consumers engage with luxury accessories
AI technology drives personalisation across personal accessories
CASETiFY and Samsonite capitalise on travel trend with innovative launches
Travel resurgence set to fuel bags and luggage growth
Luxury resale and rental expected to drive growth in personal accessories
Successful brands maintain presence through product innovation and brand recognition
Emerging local brands drive competitive dynamics
Physical stores lead personal accessories sales through immersive experiences
E-commerce grows rapidly due to convenience and wider selection
Trends shaping retail channel environment prioritise hybrid experiences
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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