COMPETITIVE LANDSCAPE
Global luxury brands sustain leadership amid fragmented competition
The competitive landscape for bags and luggage in Taiwan remained highly fragmented in 2025, with global luxury brands maintaining their lead. Gucci Asian Holding BV Taiwan Branch held 7% value share, followed by Louis Vuitton Taiwan Ltd and Hermès Asia Pacific Ltd.
Domestic players leverage localisation and social engagement
While international brands dominate the luxury segment, the rise of e-commerce and social media has supported emerging domestic players. Brands with clear positioning and localised designs are gaining traction by focusing on comfort, convenience, and functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Taiwan?
- Which are the leading brands in Bags and Luggage in Taiwan?
- How significant is tourism in determining sales and demand for Bags and Luggage in Taiwan?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Taiwan?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Taiwan - Category analysis
KEY DATA FINDINGS
Market polarisation and the rise of premium men’s bags
Economic uncertainty curbs growth as market polarisation deepens
Travel and tourism sustains demand for versatile designs
Retailers reposition to capture premium and entry-level demand
Premiumisation and men’s bags set the pace for growth
Sustainability and smart design shape the future
Global luxury brands sustain leadership amid fragmented competition
Domestic players leverage localisation and social engagement
Offline retail retains dominance as shopping centres adapt
Integrated retail and eco-focus set the next stage
Personal Accessories in Taiwan - Industry Overview
Market polarisation and value-led consumption drive modest retail growth
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
Travel deficit dampens domestic demand
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
Cultural and digital influence to reshape luxury retail
Global players consolidate leadership through experiential retail
Local innovators gain traction via digital-first strategies
Offline retail dominates as experiential formats evolve
E-commerce accelerates through influencer-driven strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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