Cross-Industry Trends Shaping Growth Into 2026
2 Dec 25We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
The New Nosh: Differentiation in the Peak Calorie Era
30 Oct 25The global FMCG outlook looks to be at an inflection point, with rising input costs, demographic shifts, and the advent of GLP-1 agonists signalling a plateau in global food and beverage consumption. Just as manufacturers are grappling with how to succeed in this shifting landscape, the need for foodservice operators to pivot to new consumer demands is essential. Menus cannot only meet the bare minimum proposition of affordability so how can owners creatively accommodate the nutritional needs of an increasingly wellness-driven populace?
Trending Topics: Healthy Longevity
29 Sep 25Healthy Longevity is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Luxury Reimagined: Five Trends Reshaping the Global Luxury Goods Market in 2025
22 Sep 25Despite persistent macroeconomic headwinds and geopolitical uncertainty, the global luxury goods sector continues to evolve with resilience and innovation.
Beyond Possessions: The New Landscape of Luxury
15 Sep 25Luxury is transforming. No longer defined solely by material possessions, it is increasingly shaped by experiences, wellness, and lifestyle integration.
Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Pricing pressure, premiumisation and pet health: Trends shaping global pet care in 2025
3 Sep 25Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.
Top Trends Shaping the Eyewear Industry in 2025
1 Sep 25The global eyewear market is predicted to exceed USD160 billion in 2025, with growth slightly below that recorded in 2024. Amid economic uncertainty, eyewear consumers are seeking cost-effective and health-conscious product choices offering value for money. Meanwhile, many consumers at the higher end of the market are willing to pay more for quality, durability and convenience.
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Reflections from In-Cosmetics Global 2025
4 Aug 25In-Cosmetics Global 2025, served as the platform for industry experts to discuss the future through different lenses. Bringing together leading brands and professionals, the event showcased pioneering ingredient technologies, sustainability initiatives, and market trends. On reflection, several key insights presented during the conference have already materialised as key themes in company and product developments, highlighting its role in shaping the strategic direction of the global cosmetics landscape. Themes highlighted by Euromonitor International include aging well and mood-based beauty, digitalisation and AI adoption and next generation sustainability.
The Impact of GLP-1 Drugs on Food and Beverage Demand
19 Jun 25The use of GLP-1 drugs, which is already exerting a significant impact on the US food and beverage market, is set to rise sharply around the world in 2026. Semaglutide, the active ingredient in drugs like Ozempic, goes off-patent in much of the world that year. This means that millions of people are going to change how they eat and drink in the coming years, with significant impacts on the food and drink industry.
Why Rethink Food Ingredients Now?
19 Feb 25The world population continues to grow, and nutritional gaps keep deepening. At the same time, conventional agribusiness models relying on a few widely produced crops like corn and wheat face increasing climate challenges and geopolitical tensions. How should ingredient strategies pivot to overcome these challenges?