Trending Topics: Beyond Affordability
24 Sep 25Beyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
An Hodgson
Adapting to Uncertainty: The Impact on US Consumer Income and Expenditure
9 Jun 25President Trump’s 2025 package of higher tariffs, tax cuts and tighter immigration controls is reshaping US consumer markets. Uncertainty and rising inflation expectations are dampening demand, and spending growth across all categories is expected to moderate, with no clear winners. While many incentives may sunset with the 2029 term limit, elevated tariffs and weaker investment incentives are likely to suppress confidence and spending for at least another two years post-administration.
Jana Rude
Top Five Global Trends in Income and Expenditure
29 Nov 24Businesses worldwide are navigating shifts in consumer behaviour driven by persistent cost-of-living pressures and heightened financial caution. The Top Five Trends in Income and Expenditure report reveals opportunities to gain and retain consumer loyalty. By catering to squeezed but value-conscious consumers, engaging overlooked segments, and expanding into underserved markets, brands can drive growth in a challenging economy.
Jana Rude
Top Five Global Population Trends
23 Sep 24Ageing, urbanisation and health concerns are significant factors shaping global population trends. As populations age, we witness a rise in “super-aged” countries where seniors represent a substantial segment of consumers with considerable purchasing power. Meanwhile, Generation Z, though not yet affluent, wield considerable influence through numbers and heightened focus on values. Additionally, climate change now becomes a critical concern for consumers centred on health and wellbeing.
Jana Rude
Global Consumer Types: Minimalist Seeker
5 Dec 23In 2023, Minimalist Seeker is the most significant consumer type worldwide. This consumer type is focused on living a minimalistic lifestyle and places much importance on price, sustainability, and community issues, hence targeting Minimalist Seeker is incredibly complicated in the inflationary environment. Here we discuss the strategies we offer to win over the Minimalist Seeker.
Jana Rude
Consumers Find Ways to Balance Their Budget Without Sacrificing Their Lifestyle
17 Aug 23A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Kristina Balciauskaite
Top Three Global Trends in Income and Expenditure
7 Nov 22Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers.
Jana Rude
Building Resilience During Economic Uncertainty in CEE
19 Oct 22 | UTC Time: 11:00 PMOur recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
Maryna Sheremet
New Consumer Landscape: Four Behaviour Shifts Shaping Business Strategies
27 Jun 22The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
An Hodgson
High Inflation a Threat for Cities With Large Consumer Spending On Necessities
6 May 22Rising inflation has placed the global economy in limbo. With 57% of the global population projected to live in cities in 2022, the rising cost of living is anticipated to put urban consumers in a precarious position, especially in low-income cities where a high share of consumer budgets is devoted to essentials such as food and non-alcoholic beverages and housing.
Euromonitor International
The Impact of Rising Inflation on Businesses and Consumers
22 Mar 22Inflation is now top of mind for economies, businesses and consumers alike. Rising prices affect consumer purchasing power, while resulting in changes in their spending and shopping behaviour. Growing production costs due to higher raw materials and transportation prices, being coupled with shifting consumer behaviour, mean companies now need to adjust their strategies in order to retain customers, profit margins and growth momentum.
Lan Ha
Women in 2022: Celebrating the Impact
8 Mar 22International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Jana Rude
Middle Class Reset: How to Win with this Megatrend
7 Mar 22Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
An Hodgson
Consumer Landscape in 2022
13 Jan 22The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released.
An Hodgson
新興アジアが世界の経済と消費の成長を牽引する
5 Jan 22中国、インド、インドネシア、タイ、フィリピン、ベトナムを含む新興アジアは、その人口構成、消費者層の拡大、都市化、急速な技術導入とデジタルトランスフォーメーションを背景に、今後20年間、世界の新興市場の中でも最もエキサイティングな地域のひとつであり続けるだろう。本文では、これらの経済圏の今後の経済成長と消費拡大を追及し、この地域での事業拡大を目指す企業にとっての機会と課題を考えていく。
Lan Ha
Emerging Asia to Lead Global Economic and Consumption Growth
21 Dec 21Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.
Lan Ha
Middle Class Reset in Latin America
20 Dec 21Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.
Felipe Carreirao
India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025
23 Sep 21India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.
Euromonitor International