COMPETITIVE LANDSCAPE
Leading players maintain dominance through innovation
The jewellery landscape in Mexico demonstrated a moderate level of concentration in 2025, with the top three players holding significant shares. Pandora Jewelry Mexico SA de CV led the category with a 9% share, followed by Joyerías Bizzarro SA de CV with 6% and Joyería Tous SA with 5%.
Tous expansion exemplifies fine jewellery growth through sustainability
A notable example of fine jewellery’s growth was the expansion of Spanish brand Tous in Mexico. In November 2024, it announced plans to open up to six new stores in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Mexico?
- Which are the leading brands in Jewellery in Mexico?
- How significant is tourism in determining sales and demand for Jewellery in Mexico?
- How are COVID-19 and global recession impacting demand for Jewellery in Mexico?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Mexico - Category analysis
KEY DATA FINDINGS
Fine jewellery thrives on luxury demand and premium experiences
Fine jewellery drives resilient double-digit growth amid economic challenges
Costume jewellery leads overall demand, but rising number of HNWIs drives fine jewellery
Bold and oversized gold pieces gain traction
Tactile preferences and luxury growth: The evolving landscape of Mexican jewellery
Luxury brands drive growth with cultural appeal
Gen Z drives demand for affordable and stylish unisex jewellery
Leading players maintain dominance through innovation
Tous expansion exemplifies fine jewellery growth through sustainability
Specialists dominate sales through expertise and trust
Retail e-commerce grows steadily despite offline dominance
Gender-neutral designs lead with minimalist geometric styles
Personal Accessories in Mexico - Industry Overview
Personal accessories outpaces GDP growth in Mexico
Market polarisation affects value sales growth in personal accessories
Innovation throughout the value chain drives personal accessories sales
Luxury resale market expands as younger consumers embrace circular economy
Future growth to be driven by premiumisation and technological integration
Luxury resale market set to boom with rental and resale trend
Mexican personal accessories landscape driven by growing interest in luxury products
Department stores leads distribution through promotions and financial services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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