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Competitive Landscape
Market Leaders Retain Dominance as Premium Spirits Drive Competitive Growth
The spirits market in Singapore remained relatively concentrated in 2025, with leading companies maintaining a clear advantage in total volume share. Pernod Ricard (S) Pte Ltd led the market with a 20% share, followed by Moët Hennessy Diageo Singapore at 12% and House of Amber Nectar at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Singapore?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Singapore - Category analysis
Key Data Insights
Spirits Summary
Chart 1 Key Industry Trends for Spirits
Premiumisation and Whisky Demand Drive Value Growth in Singapore’S Spirits Market
The Rise of Tequila (And Mezcal) Reflects Growing Demand for Premium and Experience-Led Spirits
Chart 2 Horatio’S Immersive Whisky Experience Thrives
Market Polarization Reshapes Spirits as Premiumisation and Value-Led Choices Gain Momentum
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Chart 5 What's Next? for Spirits
Premiumisation Is Set to Support Value Growth as Spirits Volumes Decline
Non-Alcoholic Spirits Is Set to Gain Ground as Consumers Embrace Sober-Curious Lifestyles
Experience-Led Consumption and Tourism Is Set to Underpin Future Spirits Value Growth
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Market Leaders Retain Dominance as Premium Spirits Drive Competitive Growth
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets and Hypermarkets Expand Reach through Pricing and Assortment
Mobile-First E-Commerce Platforms Drive Premium Spirits Sales Online
Focus on Heritage Drives Demand for Premium, Story-Led Spirits
Chart 10 St-Rémy Signature’S 2025 Launch Highlighted Heritage Storytelling and Artisanal Craftsmanship.
Chart 11 Economic Context for Spirits
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Spirits
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Alcoholic Drinks in Singapore - Industry Overview
2025 Developments
Key Data Insights
Chart 17 Key Industry Trends for Alcoholic Drinks
Alcohol Market Contracts as Moderation, Premiumisation, and Price Pressures Reshape Performance
Market Polarization Intensifies as Consumers Split between Premium Experiences and Value-Driven Consumption
Wellness-Led Moderation Drives Growth in Nolo and Alcohol-Free Experiences
Chart 18 Analyst Insight for Alcoholic Drinks
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Volume Will Continue to Decline as Moderation and Structural Pressures Reshape Consumption
Wellness-Led Moderation and Sober Curiosity Are Expected to Reshape the Future of Alcoholic Drinks
Beer Is Set to Remain Dominant While Premium Spirits and Resilient Wine Shape the Future of Alcoholic Drinks
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Alcoholic Drinks Remains Highly Concentrated as Leading Players Sustain Dominance Amid Premiumisation Trends
Emerging Growth Pockets Are Driven by Premiumisation and Cocktail-Led Spirits Innovation
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets and Hypermarkets Meet Value Demand as Premium Grocers Expand with Experience-Led Offerings
Retail E-Commerce Accelerates in Premium Spirits and Wine as Logistics Limit Beer Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Diageo Plc Leverages Singapore's Cocktail Culture to Drive Premium Experiential Spirits Growth
Chart 25 Diageo’S Premium Cocktail Strategy Amid Market Polarization
Chart 26 Economic Context for Alcoholic Drinks
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Alcoholic Drinks
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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