Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Drinks
From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Find content by
The Caffeine Paradox
7/8/2021
Share:
Latest Insights
The Future of Product Information: 2D Barcodes, Generative AI and the Evolving Digital Shopper
22 October 2025Gen Z Redefines Coffee and Tea Culture
09 October 2025Shop Our Reports
Where Consumers Shop for Hot Drinks
This briefing examines where consumers buy hot drinks and how distribution is evolving. Offline grocery remains the backbone, but value and convenience are…
View ReportFrom Tradition to Trend: The New Era of Tea Shops in Asia Pacific
This report will analyse and evaluate the drivers behind consumption of tea in Asia Pacific, as well as how leading tea shops are reshaping consumption through…
View ReportDecoding Gen Alpha as Asia’s Next Growth Engine
The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating…
View Report