COMPETITIVE LANDSCAPE
Bic UK Ltd maintains its lead in writing instruments
Writing instruments in the UK was moderately concentrated in 2025, with the top three manufacturers, Bic UK Ltd, Newell Rubbermaid UK Ltd, and Montblanc International GmbH, holding a combined 29% share of retail value sales. In 2025, Bic retained its position as the leader with a 15% share, followed by Newell Rubbermaid with 8%, and Montblanc with 6%.
Opportunities remain in writing instruments for innovative, sustainable brands
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. This stability in the competitive landscape presents opportunities for businesses to focus on innovation and sustainability to capture rising demand for premium eco-friendly products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in United Kingdom?
- Which are the leading brands in Writing Instruments in United Kingdom?
- How significant is tourism in determining sales and demand for Writing Instruments in United Kingdom?
- How are COVID-19 and global recession impacting demand for Writing Instruments in United Kingdom?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in the United Kingdom - Category analysis
KEY DATA FINDINGS
Macroeconomic pressures stall volume sales of writing instruments, but values rise
Macroeconomic pressures drive volume statis, but value sales see low growth
Pens leads value sales and maintains slow growth
Market polarisation affects value growth
Consumers likely to prioritise unique features and collectible writing instruments
Pens will continue to lead, while colouring is set to drive growth
Sustainability, digital integration, and aesthetic appeal to drive business opportunities
Bic UK Ltd maintains its lead in writing instruments
Opportunities remain in writing instruments for innovative, sustainable brands
Offline retail continues to dominate, as consumers pick up products when grocery shopping
Retail e-commerce declines, as tactile experiences and immediacy preferred
Generation Z drives demand for innovative and collectible writing instruments
Personal Accessories in the United Kingdom - Industry Overview
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!