PROSPECTS AND OPPORTUNITIES
Cross-border purchases will remain a key influencing factor
The decline in demand for cigarette in Austria is expected to accelerate over the forecast period, driven by rising health awareness and the continued erosion of smoking’s social acceptability. This downward trend will be further reinforced by the ongoing growth of newer nicotine categories- namely heated tobacco, e-vapour products, and nicotine pouches - which many consumers increasingly perceive as less harmful alternatives.
Government likely to maintain cautious approach to tobacco control
Despite moderate tax increases, Austria is expected to maintain a relatively cautious approach when it comes to discouraging cigarette consumption. When the European Parliament and EU Commission discussed extending smoking bans to outdoor public spaces in late 2024, Austrian media coverage was dominated by strong opposition from industry lobbyists and hospitality representatives.
No groundbreaking innovations expected in cigarettes
New product development in tobacco is expected to continue focusing primarily on e-vapour products and nicotine pouches during the forecast period, as innovation in cigarettes remains limited due to strict legal restrictions. Nonetheless, cigarette manufacturers are likely to maintain efforts to stimulate consumer interest through larger pack formats - ranging from 22 to 40 sticks - which offer slight price advantages over standard 20-stick packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Austria?
- Which are the leading brands in Cigarettes in Austria?
- How are products distributed in Cigarettes in Austria?
- Which category is the most heavily taxed in Austria?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Austria?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Austria - Category analysis
KEY DATA FINDINGS
Demand for cigarettes remains surprisingly stable
Philip Morris retains leadership while JTI invests in premium segment with launch of Sobranie
Vending continues to win market share
Cross-border purchases will remain a key influencing factor
Government likely to maintain cautious approach to tobacco control
No groundbreaking innovations expected in cigarettes
Taxation rates
Average cigarette pack price breakdown
Tobacco in Austria - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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