Retail volume sales of cigarettes are expected to decline steadily over the forecast period, as Serbia continues to implement stricter tobacco control measures and consumers increasingly turn to reduced-risk alternatives. Rising excise taxes, coupled with enhanced regulatory restrictions on public smoking and tobacco marketing, are expected to erode the affordability and social acceptability of traditional cigarettes.
The competitive landscape for cigarettes in Serbia is likely to remain concentrated in the hands of a few leading multinational firms over the forecast period. Strong brand equity, extensive distribution networks, and the ability to adapt portfolios to market changes will reinforce their position.
The declining trajectory of cigarette consumption in Serbia is expected to dampen incentives for product innovation within the traditional category. Rather than introducing new variants or flavour extensions, tobacco companies are prioritising long-term strategic investments that align with the changing market landscape.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsThis report originates from Passport, our Cigarettes research and analysis database.
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