PROSPECTS AND OPPORTUNITIES
Inflation for Flue-Cured Virginia (FCV) tobacco could impede the momentum of the category
Volume growth of cigarettes is expected to stabilise at a lower level in India during the forecast period, following a rebound in the few years since the pandemic. According to Euromonitor’s Economies and Consumers data, India’s inflation rate is projected to decelerate to 4.
India likely to remain a single-stick consumption market, owing to macroeconomic factors
As a developing country, India exhibited modest consumer expenditure per capita of INR123,914 in 2023, positioning it at the lower end. This characteristic is also evident in consumption behaviour, particularly in the high consumption prevalence of single-stick cigarettes.
High illicit consumption continues to pose a threat to legal sales
Sales of illicit cigarettes are thriving in India, as they are more affordable than legal cigarettes, and therefore appeal to smokers. They evade taxes, whilst the legal industry reels under high taxation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in India?
- Which are the leading brands in Cigarettes in India?
- How are products distributed in Cigarettes in India?
- Which category is the most heavily taxed in India?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in India?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in India - Category analysis
KEY DATA FINDINGS
Increased office occupancy, moderate price hikes, and focus on premiumisation aids the growth of cigarettes in India
ITC Ltd leads the oligopolistic cigarettes category in the country, on the back of a robust portfolio and vast distribution
Marlboro brand grows significantly on the back of the use of Flue-Cured Virginia (FCV) tobacco, affordability, and availability
Inflation for Flue-Cured Virginia (FCV) tobacco could impede the momentum of the category
India likely to remain a single-stick consumption market, owing to macroeconomic factors
High illicit consumption continues to pose a threat to legal sales
Taxation rates
Average cigarette pack price breakdown
Tobacco in India - Industry Overview
Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Cigarettes research and analysis database.
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