PROSPECTS AND OPPORTUNITIES
E-vapour products present stiff competition for traditional cigarettes
Sales of cigarettes are expected to continue declining over the forecast period in retail volume terms, with pace of decline projected to accelerate. This is in part due to the fact that younger smokers generally prefer next generation products to traditional cigarettes.
Cigarette brands expected to partner with tobacco manufacturers to improve yields
Italy is one of the major producers of tobacco within Europe, with over ten thousand hectares of land devoted to this type of agriculture. There are over 1250 registered companies which account for almost 10% of all European manufacturers of tobacco.
Some players envision Italy as a smoke-free country in the future
Innovation within tobacco is expected to be to the detriment of traditional cigarettes, considering that major companies like Philip Morris are moving away from traditional tobacco products, with some parties expecting Italy to be a smoke-free country by 2035. As interested bodies move towards this outcome, it is unlikely that major players within cigarettes will make large investments in developing new and innovate products for the cigarettes market over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Italy?
- Which are the leading brands in Cigarettes in Italy?
- How are products distributed in Cigarettes in Italy?
- Which category is the most heavily taxed in Italy?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Italy?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Italy - Category analysis
KEY DATA FINDINGS
Traditional cigarettes preferred by older consumers with price remaining a key concern
Three multinationals own the majority of cigarettes’ market
Sales of cigarettes remain restricted to licensed operators
E-vapour products present stiff competition for traditional cigarettes
Cigarette brands expected to partner with tobacco manufacturers to improve yields
Some players envision Italy as a smoke-free country in the future
Taxation rates
Average cigarette pack price breakdown
Tobacco in Italy - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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