PROSPECTS AND OPPORTUNITIES
Ageing population, rising health concerns, and expected tax increases will negatively affect cigarettes in the coming years
Looking ahead, a rapidly ageing population and rising health concerns will accelerate the shift from cigarettes to heated tobacco, which is deemed less harmful to health. The anticipated tax increase is also expected to impact cigarette consumption during the forecast period.
Decline in smoking areas will further constrain cigarettes in the years ahead
The number of smoking areas is falling in Japan as the smoking rate declines. In April 2020, it became permissible to smoke only in designated smoking rooms equipped with the necessary facilities in buildings where large numbers of people congregate.
Economy-priced cigarettes expected to see further share increase as consumers become increasingly price-conscious
Within cigarettes, there are three price tiers: premium, mid-price, and economy. Economy cigarettes accounted for only 3% of cigarette volume in 2018, but this figure rose to over 20% by 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Japan?
- Which are the leading brands in Cigarettes in Japan?
- How are products distributed in Cigarettes in Japan?
- Which category is the most heavily taxed in Japan?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Japan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Japan - Category analysis
KEY DATA FINDINGS
Cigarettes continues to register decline in 2024 due to a range of factors
Japan Tobacco gains share with its economy-priced products
Convenience stores remains the leading distribution channel for cigarettes in 2024
Ageing population, rising health concerns, and expected tax increases will negatively affect cigarettes in the coming years
Decline in smoking areas will further constrain cigarettes in the years ahead
Economy-priced cigarettes expected to see further share increase as consumers become increasingly price-conscious
Taxation rates
Average cigarette pack price breakdown
Tobacco in Japan - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age.
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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